Have you ever scrolled through rental listings, only to be met with frustration and confusion? “Why is this still happening?” you may wonder. In a competitive rental market, it’s surprising to see some common pitfalls in property advertising that make the search for the perfect home a daunting task for potential renters and make it easy for owners to distinguish who they would and wouldn’t choose as their Property Manager,
Let’s dissect the issues that persist in some property listings and explore why attention to detail in marketing matters.
1. The Missing Floorplan or Virtual Tour
In an age where technology enables immersive experiences, it’s disappointing to encounter listings without the essential features. A floorplan or virtual tour provides potential renters with a comprehensive understanding of the property’s layout, making their decision-making process smoother and more informed.
2. Lackluster Photography
A picture is worth a thousand words, but what if those words are a disservice to your property? Blurry, unedited, and poorly composed photos can create a negative first impression. Overgrown gardens, outdated carpets, and visible wear and tear may be genuine aspects of the property, but highlighting them without context can deter potential tenants. High-quality, well-lit photos showcase the property in its best light and attract serious inquiries.
3. Neglecting Copywriting
The importance of copywriting in property listings cannot be overstated. A mere list of features without any mention of local amenities, schools, parks, restaurants, or cafes lacks the personal touch that can make a property feel like home. Including information about pool and garden maintenance, along with details about the neighbourhood, helps renters envision their life in the space.
4. Absence of Open Homes Online
The lack of online open homes is a missed opportunity. Virtual tours allow potential tenants to explore the property remotely, providing convenience and accessibility. Failing to leverage this technology can put your property at a disadvantage in a competitive market.
5. Incomplete Agent Profiles
For rental providers comparing agents, an agent’s online presence is crucial. Shockingly, some agent profiles lack an “about” section and even contact details. This oversight makes it challenging for interested parties to connect with the agent, potentially leading them to consider other options.
Conclusion: Marketing Matters
Property marketing is more than just a checklist; it’s an integral part of your brand. Attention to detail, thoughtful copywriting, and the use of technology all contribute to creating a positive perception of your property. As a rental provider, consider these factors when selecting an agent, and agents, use these aspects as your point of difference in showcasing the value of your services.
In a world where first impressions matter, let your marketing efforts reflect the care and professionalism you bring to the rental process.
After all, a well-marketed property is not just a place to live – it’s a home waiting to welcome its next resident.
If you are finding clients not wanting to pay a premium for marketing, firstly education is the key.
You can also explore www.SnapSnapSnap.com which gives anyone the power to take DSLR style professional images from just $2.00 inc. GST using just your smart phone, a tripod… and Box Brownie photo editing services.
If you happen to own a 360 camera (roughly $600 to purchase) Box Brownie can train your team via webinar how to create 360 Virtual Tours for just $20.00 inc. GST each – includes 1 years hosting & their editors build the tour – You shoot & upload to their platform.
“Great marketing is proven to attract better quality tenants & higher rent prices”- Brad Filliponi
By using the app also, you are being consistent with your PM marketing… all your property listings will look sleek – which makes your agency stand out & look super consistent.
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