Rethinking Networking: Unconventional Strategies for BDMs

Networking remains an important activity for any Business Development Manager (BDM) aiming to grow their rent roll. While digital innovations have introduced new avenues to connect, the significance of traditional, face-to-face interactions can’t be ignored. In-person networking fosters deeper connections and trust, which is essential for lasting business relationships. However, complementing these conventional methods with modern digital strategies can create a networking approach that maximises opportunities for rent roll growth. In this article, I want to show you how conventional and contemporary networking techniques can bring more impactful results in your rent roll growth goals.

The Timeless Value of Face-to-Face Networking

Attending industry conferences, chamber of commerce events, and organised business networking, such as BNI, Fresh Networking, Bx (and so many others out there) offer incredible opportunities for direct engagement. These settings allow you to read body language, gauge interest, and build rapport in ways that digital interactions often miss. Personal interactions at these events can lead to more meaningful connections. When you shake hands and share a conversation, it leaves a lasting impression that business cards or LinkedIn connections cannot replicate.

In-person networking facilitates spontaneous meetings, where conversations can organically evolve into business opportunities. The depth of engagement at these events often leads to stronger, more genuine relationships. This leads to opportunities to continue to participate in traditional networking activities and remains a crucial component of a successful BDM strategy.

Improving In-Person Networking with Digital Tools

While face-to-face networking lays the foundation for trust and connection, integrating digital tools can improve and extend these relationships. After meeting someone at a conference or event, following up via LinkedIn or email helps maintain the connection. Utilising Customer Relationship Management (CRM) systems can also keep track of your interactions, ensuring regular and personalised follow-ups.

Digital tools can also help organise and prepare for in-person events. For instance, using social media to engage with event attendees beforehand can make your face-to-face interactions more targeted and effective. Online event platforms often provide attendee lists, allowing you to identify and connect with key individuals in advance, making your in-person networking more strategic.

Using Digital Networks to Discover Connections

Digital networking offers the added advantage of helping you find individuals or networking groups that align with your interests and professional goals. Platforms like LinkedIn, Facebook Groups, and specialised forums enable you to search for and join communities that are relevant to your industry. By engaging with these groups, you can identify and connect with potential clients, collaborators, and mentors who share similar interests and objectives. This targeted approach ensures that your networking efforts are more focused and effective, leading to more meaningful and productive connections.

Harnessing the Power of Digital Communities

These days, online communities present unique networking opportunities that complement traditional methods. Forums, social media groups, and niche online communities offer platforms for connecting with like-minded professionals and potential landlord clients. These spaces often foster more focused and relevant discussions, providing valuable industry insights and connections.

Participating in online communities allows you to build a reputation as an expert in your field. By sharing your knowledge and engaging in meaningful conversations, you can attract valuable connections that might not be accessible through traditional networking alone. The key is to be active and genuinely contribute to these digital spaces, rather than merely promoting yourself.

Creating and Sharing Valuable Content

Content creation is a powerful networking tool that can bridge the gap between traditional and digital interactions. Writing blog posts, producing videos, and hosting webinars or investor support sessions can position you as an industry thought leader. When you share valuable content, it demonstrates your expertise while attracting potential clients who are interested in your knowledge.

Engaging content can serve as a conversation starter at in-person events and provide a reason for online connections to reach out to you. By offering value through your content, you build credibility and foster connections that can lead to business opportunities. Remember, the more value you provide, the more you grow. As Ashleigh Goodchild says, “The more you go, the more you grow” reflecting the importance of active engagement both offline and online.

Fostering Collaboration Over Competition

Embracing a collaborative mindset rather than viewing others as competitors can significantly enhance your networking efforts. Partnering with complementary businesses and professionals can lead to mutually beneficial relationships. Joint ventures, co-hosted events, and cross-promotional activities expand your network and create stronger connections.

Collaboration can take various forms, from sharing insights on a podcast to co-authoring an ebook. These joint efforts can increase your reach and also enrich your network with diverse perspectives and expertise. The spirit of collaboration over competition can drive substantial rent roll growth and create a supportive professional community.

Balancing Quality and Quantity in Your Network

Effective networking is not about amassing a large number of contacts but about cultivating meaningful relationships. Focus on building a high-quality network where each connection adds value to your professional growth. Regular, personalised communication and thoughtful follow-ups are crucial for nurturing these relationships.

Investing time in a smaller, more focused network can lead to deeper, more productive connections. By balancing your networking efforts between traditional face-to-face interactions and digital engagements, you can create a dynamic and supportive professional network.

If you’re ready to rethink your networking strategy and take bold action towards growing your rent roll, I’m here to help! Book a chat with me, and let’s discuss how you can implement these unconventional strategies to achieve your business development goals.