What to Post When You Don’t Know What to Post: A BDM’s Guide to Consistent Content

As a Business Development Manager (BDM), your social media presence is more than just an online profile.

It’s a free tool for building trust, showing your expertise, and staying front-of-mind with potential landlords.

But what happens when inspiration runs dry?

Embrace the Power of Consistency

Consistency is the cornerstone of an effective social media strategy.

Regular posting keeps you visible, builds credibility, and creates familiarity with your audience. Even when you’re unsure what to post, showing up consistently signals that you’re reliable, switched-on, and ready to do business.

Content Ideas to Keep You Posting

Next time you hit a creative block, keep this shortlist handy. These content types help you stay active, add value, and keep your audience engaged, even on the busiest weeks:

• Behind-the-Scenes Glimpses
  Share moments from your day, like prepping for an open home, grabbing a coffee before a prospecting session, or talking shop with your PM team.
  
• Client Testimonials
  Turn positive feedback from landlords or tenants into quick posts. Social proof = trust.
  
• Educational Tips
  Got knowledge? Use it. Talk about lease renewals, tenant retention, pet policies, whatever’s current and helpful.
  
• Success Stories
  Celebrate the wins. Whether it’s leasing a tough property or bringing on a new landlord, these moments showcase your results.
  
• Market Updates
  Share what’s happening in your local rental market. Vacancy rates, rental yield changes, or even seasonal trends, it’s all valuable.
  

Use What’s Already Available

You don’t have to reinvent the wheel every time you post.

That’s why I created a practical resource that takes the guesswork out of social media for BDMs.

It’s packed with real examples and plug-and-play strategies to help you stay visible, valuable, and consistent online.

Download it here. 

Take Action Today

Remember, it’s not about posting the perfect thing every time. It’s about staying consistent, being real, and showing up for your audience.

The more visible you are, the more trust you build. The more trust you build, the more rent roll growth you’ll see.

So, next time you catch yourself thinking, “I don’t know what to post”, come back to this, pick one content type, and hit publish.

You’ve got this.